Sales Force and Associates is dedicated to bringing a fresh approach to an exciting industry.  


Sales Force believes that sales reps today need to be forward thinking just like the technology that we are selling.  Sales Force is a multi-faceted company that services vertical markets and has been able to stay true to our core value.  

Our staff has over 35 years of widely diversified experience and knowledge in the pro audio, lighting and video industry. Currently, Sales Force has seven full time staff members, of which two are bi-lingual.  


In the past we have offered assistance on job planning, live sound demos, in-store training, large format console training, lighting programming, and systems design just to name a few.  Additionally, we have a certified life safety and paging programmer, as well as, a networked systems control designer on staff.  


These are a few of the resources we have to help facilitate our customer base.  With regards to sales tools, Sales Force owns two full size trailers, which is useful for long road trips and hauling around the equipment necessary to close the sale.  We believe "The demo makes the sale" just ask us how we can help, we own the tools to get the job done!  


With all of these assets, Sales Force and Associates can act as an extension of the factories that we represent, allowing the relationship between the dealer and manufacturer to grow successfully and effectively. 


Managing Partner


With over 20 years of experience in the industry, Bobbi has developed long-standing relationships with her customers.  She has been instrumental in the strategic planning of Sales Force and Associates since its inception and pioneered the corporate values that Sales Force abides by today.  


Email: bobbi@salesforcerep.com

Tel: 305-216-7021

Territory Representative

System Engineer


Regarded by his peers as a leader in tech, design and usage; Frank’s strengths in the music industry are focused in the pro audio arena.  He has designed, installed and regularly uses professional sound systems since 1978.  His ability to communicate technical concepts proves him unsurpassed as a trainer and sales representative.  “Excellence and reliability through sales, service and training is my mantra,” says Frank.  When it comes to Sales Force, Frank has been there from the beginning and will always give 100% when representing our lines.


Email: frank@salesforcerep.com

Tel: 305-790-5774

Account Manager


Starting his career as a FOH engineer, Dan has over 38 years of audio experience ranging from sound companies, to design and installation, to outside sales. 


Email: dan@salesforcerep.com

Tel: 386-479-3431

Managing Partner


With a knack for selling, Jeff is unparalleled in the Sales arena.  With his enthusiasm and passion for the industry its easy to see Jeff loves what he does!  Jeff has carried the company from its infancy and is a master in the art of selling.  His strengths lie in getting the dealer excited about not only products, but how the dealer will be able to effectively excite the end-user about the benefits of what they are about to invest in.  


Email: jeff@salesforcerep.com

Tel: 305-216-7020

Operations Manager


Working in the industry since Sales Forces inception, Dawn has become the ultimate structure for our team.  Dawns warm personality and professionalism has made her effective as the support manager within the company.  As the Operations Manager, Dawn oversees the day-to-day business, along with accounting, accounts managing and managing our customer service staff.  


Email: dawn@salesforcerep.com

Tel: 954-868-7727

Account Manager


Originally from Argentina, Rob relocated to Miami and began his career in 1971 while studying Music Composition in college.  Being fully bi-lingual in Spanish and English Rob has been able to work and communicate within this diverse culture.  Rob has been in the industry for well over 30 years.  Rob began with a passion for making music, which then grew into the desire to start his career in the pro audio industry. 


Email: rob@salesforcerep.com

Tel: 305-926-0537

System Engineer


Gary became a part of the commercial audio business in the mid 1980’s and started his career in design and system layout.  As a service from Sales Force, Gary can provide system design and engineering support to our customer's base.  Gary has been through many training and certification programs including Synergetic Audio Concepts or SynAudCon, Media Matrix, Crestron, Bose, Electro Voice, and Bosch as well as working with AFMG, the provider and inventors of the E.A.S.E. program. 


Email: gary@salesforcerep.com

Tel: 954-927-6074

House of Worship Specialist

Market Development

With over 20 years of experience as a creative arts and worship

pastor, Ryan brings the knowledge and practical experience in A/V

design and integration. He has overseen various building projects

across the United States from mega churches to smaller hometown


Email: ryan@salesforcerep.com

Tel: 407-416-9298

1924 N. 25TH AVE | Hollywood FL, 33020 | dawn@salesforcerep.com | Tel: 954.927.6074 | 

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