SalesForce and Associates we are dedicated to bringing

a fresh approach to an exciting industry.  


SalesForce believes that sales reps today need to be forward-thinking just like the technology that we are selling.  SalesForce is a multi-faceted company that services vertical markets and has been able to stay true to our core values.  

Our staff has over 50 years of widely diversified experience and knowledge in the pro audio, lighting, and video industry. Currently, SalesForce has seven full-time staff members,

of which two are bi-lingual.  


In the past, we have offered assistance on job planning, live sound demos, in-store training, large format console training, lighting programming, and systems design just to name a few. Additionally, we have a certified life safety and paging programmer, as well as, a networked systems control designer on staff.  


These are a few of the resources we have to help facilitate our customer base.  With regards to sales tools, SalesForce owns two full-size trailers, which is useful for long road trips and hauling around the equipment necessary to close the sale.  We believe "The demo makes the sale" ask us how we can help, we own the tools to get the job done!  


With all of these assets, SalesForce and Associates can act as an extension of the factories that we represent, allowing the relationship between the dealer and manufacturer to grow successfully and effectively. 




With over 20 years of experience in the industry, Bobbi has developed long-standing relationships with her customers.  She has been instrumental in the strategic planning of Sales Force and Associates since its inception and pioneered the corporate values that Sales Force abides by today.  

Born in Coral Gables, Florida


CELL  305-216-7021



With a knack for selling, Jeff is unparalleled in the Sales arena. With his enthusiasm and passion for the industry it's easy to see Jeff loves what he does!  Jeff has carried the company from its infancy and is a master in the art of selling.  His strengths lie in getting the dealer excited about not only products but how the dealer will be able to effectively excite the end-user about the benefits of what they are about to invest in.  

Born in Sharon, Pennsylvania



CELL   305-216-7020



Working in the industry since Sales Forces inception, Dawn has become the ultimate structure for our team.  Dawns warm personality and professionalism has made her effective as the support manager within the company.  As the Operations Manager, Dawn oversees the day-to-day business, along with accounting, accounts managing and managing our customer service staff.  

Born in New York City, New York



CELL   954-868-7727



Regarded by his peers as a leader in tech, design, and usage; Frank’s strengths in the music industry are focused in the pro audio arena.  He has designed, installed, and regularly uses professional sound systems since 1978.  His ability to communicate technical concepts proves him unsurpassed as a trainer and sales representative.  “Excellence and reliability through sales, service, and training is my mantra,” says Frank.  When it comes to SalesForce, Frank has been there from the beginning and will always give 100% when representing our lines.

Born in Vero Beach, Florida



CELL  305-790-5774



Originally from Argentina, Rob relocated to Miami and began his career in 1971 while studying Music Composition in college.  Being fully bilingual in Spanish and English Rob has been able to work and communicate within this diverse culture.  Rob has been in the industry for well over 30 years.  Rob began with a passion for making music, which then grew into the desire to start his career in the pro audio industry. 

Born in Buenos Aries, Argentina | Bi-Lingual



CELL   305-926-0537



Maggie is a staple in our industry.  Having worked in this industry for over 15 years, Maggie definitely knows the South Florida market.  Responsible for sales and business development in Florida and Caribbean - Maggie has proven her track record with exceeding her sales targets.  Maggie knows the key to success is being able to connect the necessary parts of any audio, lighting and video design; "A good system integration is like conducting a symphony". 

Born in Callao, Peru | Bi-Lingual


CELL  754-302-6009




Daniel has been in the AV industry since 2016. Beginning as a freelance stage hand, Daniel eventually worked his way into areas of more responsibility such as equipment procurement, inventory management, and logistics supervisor. His experience includes stage production at medical and business conferences, corporate AV, and live broadcast events up to and including campaign stops for the President of the United States.
Daniel has built relationships with production partners, giving him a solid grasp of the exciting and sometimes challenging world of live production.  Excited to expand his experience to the sales side, Daniel has joined Sales Force with the goal of using his experience to serve our clients and help meet the ever evolving needs of the live and installed segments of the AV industry.

Born in Pembroke Pines, FL



CELL  407-272-5722



Gary became a part of the commercial audio business in the mid-1980s and started his career in design and system layout.  As a service from SalesForce, Gary can provide system design and engineering support to our customer base.  Gary has been through many training and certification programs including Synergetic Audio Concepts or SynAudCon, Media Matrix, Crestron, Bose, Electro-Voice, and Bosch as well as working with AFMG, the provider and inventors

of the E.A.S.E. program. 

Born in Key West, Florida



CELL   813-313-9389



Rick's background can be compared to a Swiss Army Knife!  Starting his career in the US Navy specializing in Naval Electronics that lead to his love of playing guitar.  That lead to owning, designing, building, and operating a distinctly popular rehearsal and recording studio in Florida.  Having worn many different hats from retail, corporate AV, integration, and touring with Gloria Estefan & Julio Iglesias - Rick decides to utilize his talents with Audio Visual Design Group, consulting on various projects.  Rick decides returning to his roots, as a Sales Rep in the Southeast for more than 10 years is where his heart is! 

Born in Paris, France | Tri-Lingual



CELL  770-568-4676




With over 20 years of experience as a creative arts and worship

pastor, Ryan brings the knowledge and practical experience in A/V

design and integration. He has overseen various building projects

across the United States from megachurches to smaller hometown



CELL   407-416-9298



Dynamic with a good ear!  Luke studied audio engineering at the Recording Institute of Detroit.  Having done plenty of studio work, Luke wanted to take his creative skills public!  Creating an entertaining environment with his residency at Detroit's Hip Hop Shop, it was time for a change so he decided to try something new!  He relocated to Atlanta where he worked as a producer and engineer on an array of albums with major labels.  Entering into the Film, Video and Media arena Luke has been developing his audio & video editing skills while learning the presentation side of the business. Born in Detroit, MI


•• Start date pending ••

1924 N 25th Avenue Hollywood Florida 33020     MAIN 954.927.6074

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